Helpful Tip to the Retail Industry: Never Read on an Empty Stomach
September 29th, 2008 by Sarah Haase
Every health magazine will tell you the same thing: don’t go grocery shopping on an empty stomach. More likely to purchase expensive and unhealthy impulse products, shopping on an empty stomach can cost you – and your waist – a fortune! Unfortunately for us in the retail industry, there is another critical warning: never read a trade magazine on an empty stomach. After several years here at McCue, I have finally begun following my own advice, which is to NEVER, EVER open one of those trade magazines when I’m hungry. An innocent act of “catching up on what’s happening” in Supermarket News quickly turns to an obsession with “what do I want to eat tonight?” and “wow, do those new candy bars/pasta salads/hamburgers look DELICIOUS!” Before I know it, I’m off to the grocery store… hungry, inspired and ready to spend.
I’m not sure how much the retail industry relies on this impulse shopping which is a result of these publications, but I DO know one thing: from now on, there is a strict ‘only after a meal’ policy in MY office when it comes to catching up on what’s new in our world.